Here’s a look at 9 Australian women making a splash in business.

These women have fought against the odds. They’ve pushed inequality in the workforce and took charge to lead their businesses into overwhelming success. Not only do they make a difference in the business world, but the names on this list serve as an inspiration to any woman with a big idea whose willing to take a chance on herself.

Katie Page (Harvey Norman)

Katie Page has become one of the most powerful retailing teams in the world. She got her start with Harvey Norman in 1983 and has been CEO ever since. Katie was the first woman in history to become a member of a major sporting board in Australia, appointed to the NRL in 2005. She also owns a 50%  share of Magic Millions, is the Director of Pertama Holdings Limited Singapore and is the perfect woman to kick start our list.

Her assets in business? Longevity and Adaptability.

Kym Clark (She’s Empowered)

Kym Clark is new to the world of entrepreneurship. In 2013 she was an accountant working on a remote Queensland mining island. It was here that she discovered a gap in the market; there was a lack of maternity clothing for women working in construction, trade and transportation. But filling a need in the marketplace didn’t stop with clothing. Gender inequality became a focal point of her passion. Kym founded She’s Empowered, a Hi-Vis work wear business that focuses on gender inequality in industries that are generally dominated by men. Kym’s products are now sold in nearly 120 stores across Australia.

Her assets in business? Innovation and a Passion for Equality.

Melanie Gleeson (Endota Spa)

Melanie Gleeson started Endota Spa with her friend in 2000. What makes this spa so unique? The partners combined beauty and massage. Melanie now has nearly 90 Endota Spas spread throughout Australia. She’s credits her success to really understanding her clients. In addition to serving thousands of clients, her spas employ over a thousand people.

Her assets in business? An inner drive to success and careful attention to friendships. 

Beverley Honig (Greenville Developments & Honeylight Enterprises)

Beverley Honig is rated among the top 9 entrepreneurs in Australia. She’s the CEO of Honeylight Enterprises, a business consultation company. Also an attorney, the Director of the Australian-Israel Chamber of Commerce and the Chairman of Greenville Upcycled Shipping Container Buildings, Beverley has an incredible list of credentials.

Her assets in business? Providing housing for the homeless and giving back to students through her published books. 

Maxine Horne (Fone Zone/Vita Group)

Maxine Horne is Australia’s wealthiest female company executive. The value of Vita Group has reached $90 million, and continues to thrive after she was inducted into the Businesswomen’s Hall of Fame in 2016. It all began with one store called Fone Zone in 1995, where she formed the Vita Group – diving into telecommunications industry. Last year, Maxine sold 28% of her company, netting a handy $42 million dollars. Maxine says her prime focus is on improving customer service, training, staff incentives and career development.

Her business assets? She focuses on people and culture. 

Lesley Gillespie (Baker’s Delight)

Lesley Gillespie created Baker’s Delight with her husband. Her share is now worth $75 million. She credits Australia as being the ideal place for female entrepreneurs. Over its 36 years in existence, Baker’s Delight has become synonymous with fresh bread and quality pastries. The company has expanded into New Zealand and Canada, now boasting over 700 shops. It is Australia’s most successful bakery franchise.

Her business assets? Sticking to goals.

Amantha Imber (Inventium)

Amantha Imber a psychologist and the Founder of Inventium. If you’re scratching your head wondering what an innovation consultant does, you likely have a few others who would join you, but Amantha’s company has helped the likes of Google, McDonalds, Red Bull and Coca-Cola improve innovation within their industries. Now that’s an impressive list!

Her business assets? Creativity. 

Hetty Johnston (Bravehearts)

Hetty Johnston is Australia’s leading child protection advocate who created Bravehearts in 1997. Her goal: to make Australia the safest place in the world to raise a child by 2020. Not only does this demonstrate great ambition, but it proves how selfless Hetty is.

Her business assets? Focused on giving instead of taking. 

Lisa Messenger (The Messenger Group)

Lisa is the CEO of Messenger Group and the Editor of Collective Hub; a print publication distributed to more than 37 countries across the globe. She’s helped publish 16 books and knows a thing or to about the start-up world. HER Magazine featured Messenger in an article recently.

Her business assets? Focused on impact and disrupting her industry. 

This list is a small sampling of the incredible female entrepreneurs in Australia. A list for the U.S. is coming soon…

Like what you’re reading? Access HER magazine’s monthly publication in iTunes or Google Play – it’s where we feature powerhouse women you can learn from and share exclusive content you won’t find here.

The post 9 Australian Businesswomen Dominating 2017 appeared first on HER Magazine ™.

As a male, should I be pleased with my gender earning more in the workforce? Of course not, because I believe a person should be paid on their merits, irrespective of age, gender, race and background. If you’re better qualified and more competent than the next person, you should be recognized for your outstanding achievements through greater pay.

But that’s my view, not the view of the industry.

In a 2016 research study, the payment gaps between genders in Australia were assessed. As I am from Australia, these are the statistics that I base my arguments on. The full-time average earnings for women per week stands at $1325.10 compared to the full-time average earnings for men at $1602.80; that’s a differential of $277.70 (or 17.3%) each week. Now, nobody expects exact equality to the dollar, but a gap of nearly $300 per week is alarming.

As we are in the industry of business, it is even more concerning: financial and insurance services have the largest gap (a 30% difference). When you compare this to the fact that women aged 45-54 are the most disadvantaged in the spectrum, there is something wrong. By the age of 45, a woman has had the experience, the education and the time to be deserving of an equal share.

Businesses know this is an issue; it has news coverage, there are female celebrities calling for equality and it is a talking point in politics, but 73.3% of organizations in Australia did not conduct a gender pay gap analysis in 2015…73.3%.

Either they’re certain they’re paying everyone to their merits, or they don’t want to change their methods.

These gaps in Australia don’t match with the equalities in all other aspects of life. Each capital city is a multicultural hub. Gay rights continue to progress. The education sector doesn’t discriminate between genders. But the workforce, the final frontier, can’t join the 21^st century…why?

Yes, the UK and the United States have larger gaps. But that is not the point. When figures such as 17.3% difference and 73.3% ignorance are highlighted, it leaves a sour taste in the mouth. Chief economist Dr. Andrew Chamberlain states that it is the sorting of men and women into particular industries that is the issue, not pay gaps as such…but that is blaming women for their choices, and that is a deflection of the problem.

Female managers are paid $100,000 (on average) less than their male counterparts; if a male and a female move up the corporate ladder at the same pace, a man can expect to earn $600,000 more after 10 years…and that study was conducted in 2016. Surely, when faced with such statistics, a change is necessary.

The study also revealed that men will gain more bonuses beyond their salary during their climb, highlighting the fact of their value. If it angers a male, I can only imagine how women in these managerial roles must feel: sure, they are getting paid almost $250,000 a year, but the men doing the same job are earning $344,000. This isn’t a gap that a manager can negotiate in their next appraisal meeting.

There will be those that rubbish these claims, these statistics and these views by saying that in some industries women earn more than men. That, in itself, is also unfair. But when the gap stands at such a level, it must be labelled as inequality.

There are more female students enrolled in tertiary education than males, and the female population is greater than the male population. As men, we must accept this. But accepting the glass ceiling where women can only climb to a certain level in business isn’t acceptable.

So, how is this issue fixed?

It is easy to make a ruling whereby a person is judged on their merits and paid based on their education, skill and service, but this is a pipe-dream. Discrimination will always exist in the workforce. Women, as can be expected, will fight back and start doing the same to men when the opportunity arises…and it creates a system where genders clash and everyone fights for the highest pay. Business is a dog eat dog world, but I’ll ask you a question:

You are the manager of a financial company, and you have two workers vying for the sole position beneath you. One is male, one is female. This business has been in your family for decades, and when you take holidays or sick days or are busy with other duties, this person will assume your mantle and takes charge. You know about pay inequality. You are aware that promoting the female means you can probably lower the wage…based on industry standards. Despite this, the female is the more outstanding candidate: longer service, impeccable record, loyal. Many are expecting the male to be elevated, since he is a natural leader, and he would come at a greater cost if analyzing the pay gaps. Now, do you let industry standards dictate your choice, or do you decide on a dollar figure for the winning candidate and give each employee a month to audition for the role?

If the latter became a norm, this issue wouldn’t exist in Australia. Because when it comes down to the bottom line, it is the top tier managerial positions that are truly impacting the final statistics in these research papers. I would choose a figure, let each employee audition for the role and promote the more deserving person. Remove gender, remove outer judgement and remove discrimination.

But judgement is a part of humanity. We want to be a progressive nation that leads the way in equality, but old habits die hard. We watch a TV show like Mad Men and shake our heads at the way men have meetings and treat the women sharing the office as decorations…yet is the 21^st century really so different?

Like what you’re reading? Access HER magazine’s monthly publication in iTunes or Google Play – it’s where we feature powerhouse women you can learn from and share exclusive content you won’t find here.

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The post An Australian Man’s Perspective on Pay Inequality appeared first on HER Magazine ™.

The quote is from Stacey Dooley, an television journalist who rose to fame in 2009 after debuting in a series of BBC documentaries highlighting child labor issues in developing countries. It’s a sentiment that would prove to be one piece of the inspiration behind the start of a young, small business whose roots are grounded in sustainable, ethical and transparent manufacturing.

Elkie & Ark prides itself on crafting the very best linen – for life. The innovation behind the luxury Australian brand dates back to the Founder’s experience of living in Thailand, where Anne Threlfall saw first hand the atrocities of child trafficking.

From that experience, an idea was born. An idea to make a difference when it came to sustainability, the environment and renewable energy – all while impacting a mission important to Threlfall. But it wasn’t until a personal scare as a mother that propelled her passion forward even more.

Her farm to finish brand is catching the attention of big names, and while Elkie & Ark is still a new business – Threlfall’s success can only go up from here. HER Magazine sat down with the CEO to talk about lessons in business and the driving force behind her company.

HER: What was it like living in Thailand? Sounds like the life experience impacted you tremendously. 

AT:  I grew up in Sydney, Australia but ended up living in Thailand supporting educational projects. I lived in villages where girls are a target for traffickers. It was then that I discovered the power of education and local employment to empower young girls. My goal was to make sure they knew about the dangers behind traffickers’ promises and to say no to lucrative job offers in big cities. It was incredible to be part of.

HER: How did Elkie & Ark begin? What was that journey to entrepreneurship like?

AT: I always wanted to run my own business in a way that put people and the environment first. I am inspired by people like the late Dame Anita Roddick and Dr. Charlotte di Vita, an incredible woman who has alleviated poverty through trade.

My grandmother ran her own sewing business. She was an immigrant and a widow working incredibly hard to support her family. So I grew up around textiles and love them. Yet today, textiles are the world’s second most polluting industry and a major cause of slavery and trafficking. The more I looked into it, the more I knew it desperately needed to change.

The tipping point, for me, was being told our second child likely wouldn’t survive. If she did, we were warned she would need surgery and hospitalisation once born.

This was tough, yes, but it was nothing compared to what I had seen mothers going through in other areas of the world. I suddenly realized what it would be like wondering every single day if your child would make it. It inspired me to want to help.

I knew there was a way we could do so much better: to produce covetable, luxury, impeccable quality goods made by incredible people – without the harm.

HER: Do you think people ignore these issues of child labor and environmental degradation?

AT: None of us mean to cause harm.I think people genuinely aren’t  aware of the gravity of the issues. It takes films like The True Cost for people to understand what is going on.

For example – personally, I love to support locally made items. Often times, we need to look further down the supply chain to see how and where the underlying components are made. Often the spinning, weaving, or farming are done overseas and are where exploitation and environmental issues can be rife. Most people simply aren’t aware of the issues. Even local production can have ethical issues. We need to be so careful.

To change it we need to have alternatives, where the end product is as high quality and beautiful as what we currently use. We need to be armed with knowledge and to vote with our dollars. If products command a higher price, then they need to be longer lasting too. This is critical to ultimately buying better and buying less.

HER: You’re a businesswoman, but you’re also focused on the conditions of manufacturing and the quality of the product. How important is profit, which is the life blood of any business, to you? 

AT: We need to keep businesses running, reinvest and keep employing people, yet at some point with profits you need to say enough is enough.

Interestingly, the long-term viability of businesses is actually enhanced by running them in a sustainable, ethical way. So we need to realise this and stop thinking short-term.

On an operational level there are also hurdles. The product needs to be up to scratch, but if something goes wrong you can’t demand that people work without pay to fix it, or work over-time, or even throw it away. This isn’t acceptable and these are just some of the big shifts that businesses need to make.

HER: You traveled to countries in South East Asia and saw the harsh conditions women and children face there every day. Is there one particular moment that impacted you the most?

AH: There are a couple. Learning of girls being disowned by their families after contracting HIV when sent to ‘work’, while they lived in the house they had paid for, was a tough one. But a big one was discussing why business owners hired children. The response was “Is it worse that they starve, are sold, or earn a wage?”

There are already policies where every child must go to school. But it doesn’t always work in practice. If we want to solve this, I truly believe it needs to be done by fighting the poverty issue first by paying people more for their work.

HER: You have strong company messaging. You say, for example – ‘Not through charity, but trade, empowerment, and basic human kindness.’ What does that picture look like to you?

AT: Charity can do amazing things, particularly in medicine and infrastructure. But I think it is important that businesses look at solving problems at the root and give people, globally, the opportunity to build their own lives; just as we would if they were our direct employees. The feeling of empowerment, achievement and self-sufficiency truly changes lives.

HER: You talk about consumers having the power to change the world. With the rise in technology and the internet, how has that changed?

AT: Without question. I think the biggest difference today is the information we can gain through social media. People are much more aware of certain issues through the photos and conversations we are exposed to everyday. This information can really drive change.

As businesses, our social media, websites or blogs enable us to tell so much more of our story. This is an incredibly important aid in transparency and showing what is going on behind the scenes.

HER: Honesty and Transparency. How important is that for businesses in today’s new world? 

AT: I include on my business website a list of things I want to do better and I invite customers to let me know changes they would like to see too.

I think businesses need to head in this direction. Customers will demand it more and more. I love that businesses like Patagonia openly discuss areas where they have tripped up or can improve. This is vital for ethical and sustainable progress. We are not perfect and we need to be able to have an open dialogue of where we can all get better.

HER: What message do you have for young women who hope to make it in the business world?

AT: Having worked for many years in an industry where working 24/7 is revered, I think it is the time for women to change the way business is run. Not just for women – but for everyone. We need to give people time to reconnect with ourselves, our families, our own goals and our own time.

Stress, depression and a lack of time with people we care about are critical issues (and costs) in how business is run today. We can run businesses so much better with a whole lot more care and an entirely different definition of what ‘success’ means. Any fans of Ariana Huffington will know she writes about this brilliantly.

I know that young women in business can do this. Many people out there (men included) need this to change. So please, don’t hesitate to run your business your way. Always remember how many women are there to support you. We’ve got your back.

Go here to learn more about Elkie & Ark

The post The Founder of Elkie & Ark shares inspiration behind luxury brand appeared first on HER Magazine ™.

The narrative of  ‘go to school, pick a career, go to university, get a job, buy a house, and retire’ doesn’t match up to what the current generation of millennial entrepreneurs in the world hustling to build companies and forging success are doing.

Right now, people are still picking a career that will ultimately define their lifestyles. This means spending 3 to 6 years in a university course that provides a qualification. In the end – it’s just a piece of paper masked with fancy writing, inked with your name on it.

Business courses in tertiary education are heavy in theory and history – they struggle to provide the roadmap to get you a single sale in business. In the end, it’s the sale that makes the profit, and the profit that makes success.

A glance at statistics tells a grim story. I’ve used Australia as an example to paint the picture:

Full-time employment rates in Australia for graduates straight out of university were 68% last year, the lowest number since Graduate Careers Australia began recording the figures in 1982.

Put this into perspective: that’s nearly 70,000 educated people without a job four months after graduation. As bad as that looks, it is worse: this doesn’t include all the people who continue to study at higher levels in fear that they won’t get a job right away.

The Scenario? People are studying harder than ever before, and are fully aware of the employment difficulties after graduation. Sounds like a roadmap to disaster instead of success.

Many of today’s employers don’t believe in the old educational system. Never again will a degree be the sole reason for your employment. They want industry experience, which many of the courses don’t offer. With more people graduating than ever before, your degree’s value has fallen drastically.

Employers now fear hiring someone out of university is an investment rather than a purchase, as graduates aren’t really ready to hire from day one.

Then there’s student debt.

2015 graduates were the most indebted class of all time, with an average loan debt of $35,000 in Australia. That’s $35,000 with no guarantee of a job – a $35,000 gamble at the roulette table. The cost of education is only rising, and the chances of employment are falling. Sound like a broken model?

Now that we’ve identified the problem – what’s the solution?

There’s a new road map people are using in business to skip the trodden university track, and to give them a true shot at success. Many of the wise minds using this road map are now millionaires, and have followed the trend of people who dropped out of university to build their empires – and their empires can be built from a laptop.

Here are five steps to follow for the new Roadmap to Success in Business:

1. Have a big idea
2. Analyze the competition
3. Generate a ‘single biggest supporter’
4. Test your idea
5. Outsource

If business courses taught this proven model, everyone would actually be enjoying the world while working from their laptops on beaches, or next to a pool in Las Vegas.

But let’s dig deeper for you. How do you actually make this new age roadmap work for you?

As with all great start-ups, you need a big idea. It can be a product or service that you can provide to others, with the goal of improving their lives. In the age of technology, many are turning to apps, information products and gadgets that boost on-the-go-productivity.

Think about yourself: what would you like?

To know how much your product will cost you to launch in the marketplace, a quick search for options in Alibaba is where to start. http://www.alibaba.com

Now find out if there are any competitors in the market. Search the Internet – Google, Facebook and Amazon are great places to start.

They’ll define what you’re up against. In other words, know your enemy. Read comments people have made beneath the products – this showcases two vital pieces of information: what they do well, and what they are failing to do. Base your idea around these pointers.

If there are no competitors, there is no point pursuing the idea. Very few people come out on top with a completely novel idea, and when they do they’re generally named Mark Zuckerberg.

Want to know how to make sales? Here’s a helpful hint: know your customer. To understand your customer, you need to build an avatar of your ‘single biggest supporter’

• what do they like
• what do they need
• what do they fear
• what keeps them up at night?

Once you build one supporter, you can find thousands more just like them. They are generally the people disappointed with the current offerings in the market, waiting for you to provide them with the product/service they’ve needed since day one.

They are dictated by emotions, while you are dictated by sales.

Go the extra mile with your ‘single biggest supporter’ and give them a name – find a ‘mock’ photo of them. Pin that picture up on your wall, because the only person that really matters in your business will be this ‘single biggest supporter’ – if you’re pleasing them, you’re making sales and moving to success.

Nothing is happening until you test out your idea.

Businesses spend hundreds of thousands of dollars setting up a business without even knowing if it will succeed. University students spend $35,000 on average before they know if they’ll get the job they desire. To test an idea, you only need to spend a few hundred dollars, if that. It simply involves a mock marketing campaign on social media that leads your supporter to a ‘buy now’ page. When they click the button, a message will appear saying ‘in production, please leave your email and we’ll get back to you when it’s complete’.

By tallying the clicks during your mock campaign, you’ll be able to total how many sales you’ll have when you actually release the product.

30 clicks for a $100 product will equal $3,000 the moment you confirm your idea.

200 clicks? Well, there’s no limit. And if there are no clicks, you’ve only wasted a few hundred dollars compared to the thousands on the other road maps, and you’ve also learned some vital business techniques in the process.

On your resume it counts as industry experience.

The greatest part about this road map is that once you’ve set up the business, you can make it run on automation. People click, they buy, and then they get their product, information or service. All you need to do is outsource the tasks of the business to other people while you reap the rewards and do what you want to do. Hire a personal assistant, a web designer and a shipping schedule through websites such as upwork.  HYPERLINK “http://www.upwork.com” www.upwork.com for prices that will be covered by your clicks.

Your employees can be from anywhere in the world, and they offer their services at a discounted rate. But remember, you’ll only be spending money on these people once you’ve discovered your big idea can actually become a success.

Globalization wasn’t part of the old road map.

With this new age road map, the tangibles of time and money are in your power. University is an institution that must be respected, but in terms of business courses it lacks the fundamentals to be a success, while it builds debts that accrue interest over time. Testing your ideas may cost you small amounts, but if they fail you also learn what works and what doesn’t in the real world.

It’s theory that forms part of your personal success story.

The post The New Roadmap to Success in Business appeared first on HER Magazine ™.

Here’s your dilemma Where and who should I spend my time with? And when do I say no?

I powered up a freelance writing business five years ago. As any writer would know, the only way to achieve your goals is to build up an online portfolio through blogging and volunteering, writing for a range of websites that fall within your niche.

Here’s the harsh reality: you don’t get paid to create your own website and there’s plenty of people fishing for for your freebies. Ultimately, my website and portfolio became a free advertising tool that kick started everything.

But back to that dilemma When should you volunteer your time while building your small startup? And when should you says know?

Here are some tips to help manage your time and the red flags to watch out for – the red flags you ultimately say no to.

Should: Outsourcing

Shouldn’t: Tasks you don’t enjoy

Every business owner has to understand their limitations. You may have great ideas and fantastic business acumen, but often times there areas that you don’t thrive in. It may be writing and it may be graphic design; it may be building websites or managing social media pages. Rather than volunteering all your time in educating yourself in these skills, outsourcing allows you to find employees over the internet. These workers are masters at what they do, and they charge a low price due to the overwhelming competition in the market. You can hire office assistants who take care of your emails, or copywriters who can help you with marketing campaigns. This gives you more time to focus on the structure of your business. If you don’t enjoy certain tasks, OUTSOURCE.  

Should: Paid advertising

Shouldn’t: Google advertising

Once your business website is created, you’ll want to drive traffic to your page. When traffic hits your page, many new business owners set up Google Adwords to make funds off clicks on advertisement, but it is time-consuming and not worth the effort early on. You are better off paying for advertisements on Facebook and even trying to locate some banner space on prominent websites that link with your target audience. Spend time navigating the web looking for the perfect places to plant your seeds, and don’t worry about Google advertising just yet. Keep the line tight and resist the urge to sign up to every available advertising service.

Should: Competitor analysis

Shouldn’t: Similar connections

Know your enemy. In other words – study your competition. While ‘enemy’ may seem like a strong word, it perfectly sums up the competition in the market. Knowing what they do well and what they fail to do will help you improve your product or service. In my freelance writing business, I asked people who had employed freelance writers before: what was lacking, what were the frustrations, what were the issues? Volunteering your time to market research is something you should always say yes to, but definitely say no to building connections with them. Many business owners spend their time contacting like-minded businesspeople within the same industry for ‘advice’ and ‘secrets’. Some even ask for client contacts. This is a waste of your time. In the age of the internet, you can find out anything through a time-invested search. Don’t build up a reliance on people who are seeking the same sales from the same people. If you need to talk to people, talk to the buyers not the sellers.  

Should: Investors

Shouldn’t: SEO emails

When you start your business, there is nothing wrong with reaching out to investors for funds. If you’ve seen Shark Tank, you would think it is a daunting process that challenges every fibre in your body, but it doesn’t have to be that way. If you have a great idea, a well thought out business plan and you have started to build your empire wisely, it is worth spending your time emailing investors who have a successful track record. The worst they can do is say no…but what YOU should be saying no to are the emails hitting your inbox stating they can ‘make your website reach great heights on search engines through SEO’. Once you have contact details on your website, they’ll attack like hungry animals. Don’t waste your time. If you need to increase your rankings, turn to your outsourcing contacts.

Should: Testing

Shouldn’t: Perfecting

The best advice I ever received from a successful business owner was to test before you establish. For a service provision such as my writing business, I had the luxury of being paid part of the price up front for each article. But if you’re providing products or information services, you need to know they’ll work before you perfect the craft. Many business owners spend their time perfecting every little aspect during the building phase, only to realize these great-looking, well-positioned, smooth-moving sites and products aren’t actually getting a response. Testing is quick, it’s cheap and it’s a great use of your time because you’re always learning about what works, and what fails. Perfecting teaches you the same…but reaches further into your pocket and saps time you’ll never get back.  

Should: The people

Shouldn’t: The doubters

The final coin that is often flipped by a new business owner is who to spend their time listening to: the people who buy the product/service, or the doubters who tell them that their idea won’t work in business. Your time is precious, and you can say no to whoever you please. This is your business, this is your empire, and they will be your profits. The only people who can validate your ideas are those that vote with their wallets. If you believe in your creation, and people buy your creation, why would you waste time listening to negativity? Here’s what is tragically comical – business owners too often listen to naysayers. Hearing about your potential failure is easier to digest in the early stages because you already doubt yourself. But spend your time testing, outsourcing, analyzing and advertising and you won’t hear the doubters from the other side of the fence anymore.

The post When to say No while Building your Empire appeared first on HER Magazine ™.